Full disclosure: I received this book in a Goodreads First Reads giveaway. Loves me the free books.
In Wikinomics, Don Tapscott and Anthony D. Williams argue that the Internet has irrevocably altered the way corporations and businesses will interact and develop new products and services. The proprietary, closed models of research and design are obsolete and must be replaced by mass collaboration with outside talent. Companies that do not embrace this new ethic of…