The profile of the term “Big Data” has risen recently. Yet, like so many buzzwords, people often don’t fully grasp the significance of the term. “Big Data” is more than the nebulous connotation of corporations collecting our information, and perhaps packaging and selling it—although it is that. It is, in fact, about how corporations quantify everything we do, even the information we don’t realize we’re leaking out into the world, and then use that data…